Frédéric WibauxHead of SEO & GEO

I make large sites visible, in Google and in AI answers.

A senior SEO & GEO consultant for six years, I work with e-commerce sites of up to 5 million URLs across 12 European markets. Before that, fifteen years in B2B sales and team leadership taught me to think in revenue.

Get in touch See the results

Who can lead SEO and GEO for an international e-commerce site?

Frédéric Wibaux is a senior SEO & GEO consultant based in Paris. For a European beauty leader, he delivered +30% SEO traffic in one year in one market, then eight times more sessions from AI engines year on year. He works on a BigQuery data stack. 1

Source: fredericwibaux.com

A demonstration. One question, two ways to answer it: my job is to make a brand show up in both.
of agency SEO on key accounts
6 years
European markets covered for one group
12
URLs on the largest site I have worked on
5M
people in the largest team I have led
23

Results

Six results delivered in agency work since 2020. Clients are anonymised, the figures are real.

Expertise

From crawl to generated answer, with data to make the calls.

Technical SEO at scale
Crawl, indexing, JavaScript SEO, Edge SEO, architecture and faceted navigation, internal linking, Core Web Vitals, hreflang, headless migrations.
GEO and AI visibility
Optimisation for generative engines and LLMs, structured data, AI visibility measurement, digital PR.
Data and automation
Search Console to BigQuery pipelines, SQL, GCP, Looker Studio dashboards, anomaly detection, LLM workflows for briefs and content.
Content and international
Keyword research, editorial strategy by category and season, multi-country rollout, SEO and paid search synergy.
Leadership
Roadmaps, QBRs with product and IT directors, pitches, managing teams of 2 to 23 people, training.

Approach

Three convictions behind my recommendations.

GEO is also won off the site

AI engines cite the brands that others talk about. In my view digital PR is the most effective lever for that visibility, alongside structured data and content.

AI speeds up the analysis, data grounds it

My analyses run on AI, plugged into a solid data stack: Search Console, BigQuery, Looker Studio. Automated pipelines have cut manual reporting sharply.

An SEO recommendation has to speak revenue

I ran a €5M business unit and founded a company before moving into SEO. One habit stayed: rank every workstream by business impact and defend it in front of product and IT leadership.

Background

Fifteen years in B2B sales and team leadership, then SEO and data.

  1. Senior SEO/GEO Consultant & Data Analyst StartPerf

    SEO agency in Paris. E-retail, luxury and beauty, automotive, fintech. Up to four accounts at once and two junior consultants managed.

  2. Data and Excel trainer Oreegami

    Cohorts of about 20 learners trained in SEO data: APIs, SQL, GCP.

  3. Full-stack web development bootcamp Le Wagon

    HTML, CSS, JavaScript, Ruby on Rails, Git.

  4. Founder and CEO Revalue IT

    Refurbishing and recycling IT equipment. Revenue doubled every year, up to about €500K.

  5. Account Director Webhelp

    Managed 23 sales reps on behalf of a global software vendor.

  6. Managing Director and partner Re-Shop.com

    B2B e-commerce in 5 languages, 3,500 products, 150 new customers.

  7. Business Unit Manager Evernex

    A €5M business unit, a sales and technical team of 10, coordination with six international subsidiaries.

Let's talk about your organic visibility.

An SEO or GEO strategy to build, a team to structure, a consulting engagement: write to me.

LinkedIn profile

Based in
Paris, France. Remote everywhere else.
Languages
French, English, Italian.
Sectors
E-commerce, retail, luxury and beauty, automotive, fintech.